Phone: 510.847.4898

Leslie Francesca 1442 Walnut St. A #404 Berkeley, CA. 94709


Design Process 101

Leslie Francesca


Leslie works directly with stone manufacturers and cutting houses for naturally sourced materials. 


The first step of the design process is to individually go through each rough stone to pick only those that offer the very best quality.  With her passion, knowledge, and understanding of stones and gems from her studies at the Gemological Institute of America in Los Angeles, Leslie selects the highest quality pieces for her jewelry lines. Quality is based on the pureness of the stone, the vibrancy of the color, and whether or not the natural shape is appropriate for her line.


Next comes the decision about what type of jewelry each stone is best suited for based on size and shape. This step is where the creativity comes in. Whether it will be made into a necklace, ring, cuff, or earring, the potential for each stone is almost endless. The design process is founded in a simple idea that flourishes into a piece of jewelry -  the most rewarding part of the process!


The building, cutting, and gilding then takes place to bring the design to life. We gild the stones with recycled brass and then apply a 24K gold overlay for a clean, crisp, and beautiful golden finish. Quality 14K gold-fill chains are used for necklaces, and 14K gold-fill ear wires for earrings.